Why this exists
Most early-stage failures aren’t caused by a lack of ambition or effort. They happen because people commit too early to the wrong direction.
This work is personal to me. I’ve seen how stressful and destabilizing it can be to launch and run a business, especially when the foundation isn’t sound.
When that happens, people don’t just lose time. They lose savings, confidence, and sometimes their sense of direction. This sprint exists to reduce the chances of that happening.
42%
Of businesses fail because there’s no real market need for the product or service.
30%
Of entrepreneurs cite burnout or loss of motivation as a key factor in shutting down.
why not use AI?
AI is a powerful tool for exploring ideas and accelerating thinking. But it’s only as good as the context and judgment around it. When assumptions are flawed, AI simply scales the mistake.
This sprint builds that judgment. It challenges the frame, reads nuance, and grounds decisions in real-world signals to determine what actually makes sense for real people.
After the sprint, I’ll also help you use AI more effectively. Where it adds value. Which tools fit your situation. And how to apply them without replacing critical thinking.
Validate Your Business Idea Before You Build Anything
The Concept Validation Sprint is designed for people who are serious about starting a business but don’t want to commit time, money, or lifestyle to the wrong direction. Using real-world signals, structured judgment, and clear criteria, you’ll validate the idea and reach a confident go / no-go decision before momentum locks you in.
Reduce wasted effort, unnecessary burnout, and expensive course corrections later
Business Concept Clarity
WEEK 1
Define and refine the business concept, target audience, and core assumptions to know exactly what needs to happen for the idea to work.
Validate Your Business Idea
WEEK 2
Validate your business idea through real-world conversations, research, and assumption testing before building anything.
Strategic Proof of Concept
WEEK 3
Receive clear proof of concept documentation with insights, risks, success criteria, and a clear go / no-go recommendation.
This is for you
If you have a business idea and need to know if it’s worth pursuing
If you have limited experience launching and running a business
If you’re about to commit real time, money, or lifestyle changes
If you can’t afford to spend resources on the wrong idea
What You'll Finish With
A Clear Business Direction
A refined business concept with a defined audience, problem space, and strategic focus — so you know what you’re committing to.
Validated Demand Signals
Grounded insights from real-world research that test assumptions and confirm whether there’s genuine demand worth pursuing.
Strategic Proof of Concept
Proof of concept documentation capturing objectives, success criteria, risks, key findings, and a clear go / no-go recommendation.
Decision Confidence
The confidence to move forward (or walk away) knowing your decision is informed, intentional, and aligned with your goals.
Decision Ready Language
Clear, reusable language you can carry into pitches, plans, stakeholder conversations, and next steps — grounded in real validation, not speculation.
The sprint is not a business plan or roadmap. It's a framework for making smarter, more aligned decisions at critical moments.
Frequently Asked Questions