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What’s Working.

What’s Holding Your Business Back.

It’s hard to see your business clearly from the inside. The Strategic Business Review steps back to assess how your business is experienced in practice, where friction appears, what may be quietly holding performance back and the potential you may not see yet.

For owners and operators looking to improve their business through clear, unbiased judgment.

First Impressions

What people experience before they engage, including signage, digital touchpoints, and initial interactions.

Customer Journey & Flow

How people move through the business, where hesitation, confusion, or friction appears.

Operational & Human Signals

What behaviors, tone, and internal habits communicate intentionally or unintentionally.

Communication & Clarity

Language, cues, and materials that shape understanding, confidence, and decision-making.

Gaps & Priorities

Key gaps between intention and reality, with prioritized focus areas for improvement.

WHY THIS EXISTS

Most consumer-facing businesses don’t struggle because of one major flaw. Performance erodes through small, compounding issues that go unnoticed from the inside. When experience, operations, or communication lack clarity or consistency, people don’t complain. They disengage. This review surfaces those issues early and highlights where focused changes can have the greatest impact.

75%

Of revenue from most businesses come from regular clients

5-7x

More expensive to acquire a new customer than to retain an existing one

5%

 Increase in customer retention can boost profits by 25% - 95%

This is for you

What You'll Get

A Strategic Business Review

An objective, first-hand account of how guests experience your business.

Strengths and Friction Points

What’s driving positive moments. And what’s quietly holding the experience back.

High-Impact Priorities

The few changes that will make the biggest difference first.

Clear Next Steps

Practical recommendations you can act on with confidence.

This review is conducted personally by Amara, drawing on
experience across hospitality, retail, wellness, and other
consumer-facing businesses.

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